Aromi Gelato
Logo Design, Brand Refresh, Summer Campaign, Merchandise, Packaging, Signage
Aromi is a family-run Italian eatery in Cambridge known for traditional recipes, fresh ingredients, and slow cooking. As they expanded into gelato, we helped extend the brand with a new logo icon to sit alongside their existing wordmark and a new visual identity.
The visual identity is rooted in Italian craft and simplicity, with a warm colour palette and tactile materials. We delivered a set of collaterals including packaging, signage, and merchandise.
To support the launch, we designed a summer campaign built around the tagline “Not ice cream. Gelato.” The campaign focused on bold colours and vibrant imagery to highlight Aromi’s commitment to fresh, high-quality ingredients, with a series of eye-catching posters and assets for use across print and digital.
