Studio Mooz

Logo Design, Visual Identity, Business cards, Merchandise, Stationery

Studio Mooz is an event and fashion photography studio based in Siracusa, Italy. Their work spans from commissions for Prada to architectural photography and private events. We developed a new brand identity that will appeal to a wide range of clients.

The existing name Mooz reversed the word Zoom, referencing the camera lens that brings details into focus. The idea was to suggest a close, engaging perspective — but the link wasn’t easily understood. Its distinctive “M” allows the logo to be mirrored, subtly revealing its origin.

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